SPECIES LLC TRADEMARK AND LOGO USAGE REQUIREMENTS

Preface

These Species Nutrition LLC Trademark and Logo Usage Requirements (“Usage Requirements”) set forth SPECIES brands, trademark, logos and slogans. They apply to all SPECIES organizations worldwide and to SPECIES resellers, distributors, customers, advertising agencies, consultants, professional writers and editors, licensees and other third parties making reference to SPECIES trademarks. SPECIES reserves the right to modify these Usage Requirements as it deems necessary or appropriate, including by written agreement or license with third parties.

Rules of Proper Trademark Use Use of SPECIES Trademarks as Adjectives, Never as Nouns
Please follow every SPECIES trademark with an appropriate noun consisting of the SPECIES product or service that is branded with the mark. SPECIES trademarks are adjectives and may not be used as nouns, or alone as a shorthand way of identifying a product or service. The SPECIES trademark should be used as an adjective describing a product or service of SPECIES.

No Possessives, Plurals, Verbs or Puns
SPECIES works hard to build customer goodwill, and it uses its trademarks to harness that goodwill. Please use the marks as they are designed and intended. Since a trademark is not a noun, it must never be used in possessive or plural forms, and should never be used as a verb or a pun.

Proper Trademark Attribution: Symbols and Legends
Trademark ownership is attributed in two ways, with the use of a trademark symbol (™ or ®) after the following trademark, and with a trademark legend, usually found at the end of a document in legible text following the copyright notice. Remember, mere inclusion of a trademark symbol and legend does not entitle you to use a SPECIES trademark.

Trademark Symbols:
Assuming you are permitted to use a SPECIES trademark, please make sure to attribute the mark with the proper symbol. Always use the ™ symbol immediately after the trademark. Trademark symbols should be used on SPECIES  trademarks as follows: On products, product labels, and packaging, use an appropriate symbol in each prominent use of the trademark.

In every other context, use an appropriate symbol in both the first prominent use of the trademark (in headlines, banners, etc.) and in the first use in the text of the body copy.

Always use the appropriate symbol incorporated into any of SPECIES ’s logos.

Trademark Legends:
The trademark legend is the legal text that identifies SPECIES trademarks. The legend should be printed in legible type and in a location typically used for copyright and other legal notices. For example, the legend may be printed at the end of a document, on the back of a package, on the front cover of documentation, or on the bottom of a web page.

Unless you have an agreement with SPECIES that indicates otherwise, use the SPECIES legend in any material referencing any SPECIES trademark. Please note that third party licensees will often be legally obligated by license to use a SPECIES trademark legend that also indicates that the SPECIES trademarks are used under license.

SPECIES LEGEND:
“SPECIES Revolutionary Nutrition”, the SPECIES  logo [insert all other SPECIES  trademarks, logos, product names, and slogans that are referred to or displayed in the document] are trademarks or registered trademarks of Species Nutrition LLCin the United States and other countries.”

Use of SPECIES Logos General Rule:
Do not assume you are permitted to use SPECIES logos.
Except as specifically provided by license or other agreement with SPECIES, third parties may not use any SPECIES logo for any purpose. Even when accurately describing a relationship with SPECIES or support of SPECIES technology, third parties should not use a SPECIES logo in the absence of an agreement. 

No Re-Logoing, Co-Logoing or Logo Removal
Resellers of SPECIES  products may never alter or modify the SPECIES corporate logo or SPECIES trademarks that are affixed to or appear on the SPECIES products they resell. Similarly, re-logoing (replacing a SPECIES  trademark with the reseller’s logo or mark) and co-logoing (adding the reseller’s logo or mark to the SPECIES  product) are not permitted in the absence of a written agreement with SPECIES.

Use of SPECIES Trade Dress by Third Parties Prohibited
Third parties generally are prohibited from using SPECIES  trade dress for their own products, including any of the distinctive ornamental features of SPECIES  products and packaging. Any such use must be approved by SPECIES  Legal.

Use of SPECIES  Trademarks with Non-SPECIES  Goods or Services or with unauthorized use of SPECIES  Trademarks
Only certain, approved uses of a SPECIES  trademarks may be made by SPECIES  business allies, licensees, and other third parties. In addition to the other provisions set forth in these Usage Requirements, the following rules apply to any use of a SPECIES  trademark logo in association with a third party product or service. No Use of SPECIES  Marks in Non-SPECIES  Company, Product, or Service Names.
Unless a third party enters into a written agreement with SPECIES , third parties generally may not use any SPECIES  trademark, as or part of their company or product names.

Do Not Adopt Any Marks or Names That Are Confusingly Similar to a SPECIES  Trademark
Unauthorized use of SPECIES  trademarks or of marks that are confusingly similar to SPECIES  trademarks may constitute an infringement of SPECIES ’s trademark rights.

Do Not Attempt to Claim Rights in SPECIES  Trademarks. 
Third parties may not state or suggest that they have, or are claiming rights, in any SPECIES  trademark.

Make the Source Clear. 
When third parties use SPECIES  trademarks, they must do so in a manner that does not create potential confusion over the source of any products or services. Customers must not be given the impression that SPECIES  is the source or has approved of the use of the trademarks in connection with publications, products, services, trade shows, conferences, or expos.

Permitted Descriptive Use of the SPECIES  Trademarks on Web Sites and Domain Names
Third parties are permitted to use SPECIES  trademarks on web sites or in domain names as long as: The content of the website meets all of these Usage Requirements;

The use of the domain name is not misleading or likely to cause confusion; and

The use meets the following additional standards: The principal or secondary level domain name of the third party should not be identical or virtually identical to any SPECIES  trademark, since this is likely to cause customer confusion or imply that the web site is affiliated with or sponsored by SPECIES .

The web site owner should not use a SPECIES  trademark in his or her company name, product names, or service names. Thus, if the domain contains a SPECIES  trademark, that domain should not also be a company or product name.

The web site owner should not register the domain name as a trademark or service mark and should not claim any trademark or similar proprietary rights in the domain name.

The web site should display a legal notice that contains the following legend

“SPECIES , Revolutionay Nutrition”, the SPECIES  logo [insert all other SPECIES  trademarks, logos, product names, and slogans that are referred to or displayed in the document] are trademarks or registered trademarks of Species Nutrition LLC in the United States and other countries.”

How to reach SPECIES ’s Marketing & Brands Legal Department

Species Nutrition LLC
Legal Department
3708 Somerset Dr
Seaford NY , 11783
Fax: 516 775 3346
Phone: 201 482 4438